{"id":15614,"date":"2026-07-29T13:00:24","date_gmt":"2026-07-29T10:00:24","guid":{"rendered":"https:\/\/www.inetmar.com\/blog\/?p=15614"},"modified":"2026-07-29T13:22:10","modified_gmt":"2026-07-29T10:22:10","slug":"cin-arama-motorlari-nelerdir","status":"publish","type":"post","link":"https:\/\/www.inetmar.com\/blog\/cin-arama-motorlari-nelerdir\/","title":{"rendered":"\u00c7in Arama Motorlar\u0131 Nelerdir?"},"content":{"rendered":"<p>K\u00fcresel dijital pazarlama d\u00fcnyas\u0131nda kurallar \u00fclkeden \u00fclkeye de\u011fi\u015fiklik g\u00f6sterse de, s\u00f6z konusu \u00c7in oldu\u011funda oyunun kurallar\u0131 tamamen ba\u015ftan yaz\u0131l\u0131r. Bilinen en b\u00fcy\u00fck arama motoru olan Google&#8217;\u0131n \u00c7in pazar\u0131nda aktif olmamas\u0131 bu devasa \u00fclkede tamamen kendine has, dinamik ve rekabet\u00e7i bir arama motoru ekosisteminin do\u011fmas\u0131na zemin haz\u0131rlam\u0131\u015ft\u0131r. E\u011fer markan\u0131z\u0131 \u00c7in pazar\u0131na ta\u015f\u0131mak, oradaki milyonlarca potansiyel m\u00fc\u015fteriye ula\u015fmak veya yaln\u0131zca bu devasa dijital ekosistemi anlamak istiyorsan\u0131z, do\u011fru platformlar\u0131 ve \u00f6zelliklerini bilmeniz \u015fartt\u0131r.<\/p>\n<p>\u0130\u015fte \u00c7in dijital d\u00fcnyas\u0131na y\u00f6n veren, <strong>en \u00e7ok kullan\u0131lan \u00c7in arama motorlar\u0131<\/strong> ve \u00f6ne \u00e7\u0131kan \u00f6zellikleri:<\/p>\n<h2>\u00c7in&#8217;in En Pop\u00fcler Arama Motorlar\u0131<\/h2>\n<p>\u00c7in pazar\u0131nda g\u00f6r\u00fcn\u00fcr olmak, b\u00f6lgenin al\u0131\u015fkanl\u0131klar\u0131n\u0131 anlamaktan ge\u00e7er. Her bir arama motorunun hitap etti\u011fi kitle, \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 ve sundu\u011fu teknolojik altyap\u0131 birbirinden farkl\u0131d\u0131r.<\/p>\n<h3>Baidu (\u767e\u5ea6)<\/h3>\n<p>\u00c7in arama motoru denildi\u011finde akla gelen ilk ve en g\u00fc\u00e7l\u00fc isim hi\u00e7 \u015f\u00fcphesiz Baidu&#8217;dur. Pazar pay\u0131n\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011funu elinde tutan bu platform, yaln\u0131zca bir arama motoru de\u011fil; haritalar, bulut depolama, yapay zeka \u00e7\u00f6z\u00fcmleri ve ansiklopedik bilgi a\u011f\u0131 (Baidu Baike) ile devasa bir teknoloji \u015firketidir.<\/p>\n<ul>\n<li><strong>Kullan\u0131m Al\u0131\u015fkanl\u0131\u011f\u0131:<\/strong> \u00c7in&#8217;deki internet kullan\u0131c\u0131lar\u0131n\u0131n %70&#8217;inden fazlas\u0131, her t\u00fcrl\u00fc g\u00fcnl\u00fck arama, bilgi edinme ve yol tarifi i\u00e7in do\u011frudan Baidu&#8217;yu tercih eder.<\/li>\n<li><strong>Altyap\u0131 \u0130htiyac\u0131:<\/strong> Bu platformda yer alabilmek i\u00e7in web sitenizin \u00c7in anakaras\u0131nda bar\u0131nd\u0131r\u0131lmas\u0131 ve resmi ICP lisans\u0131na sahip olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15653\" src=\"https:\/\/www.inetmar.com\/blog\/wp-content\/uploads\/2026\/07\/baidu.png\" alt=\"\" width=\"1040\" height=\"275\" srcset=\"https:\/\/www.inetmar.com\/blog\/wp-content\/uploads\/2026\/07\/baidu.png 1040w, https:\/\/www.inetmar.com\/blog\/wp-content\/uploads\/2026\/07\/baidu-300x79.png 300w, https:\/\/www.inetmar.com\/blog\/wp-content\/uploads\/2026\/07\/baidu-1024x271.png 1024w, https:\/\/www.inetmar.com\/blog\/wp-content\/uploads\/2026\/07\/baidu-768x203.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3>Sogou (\u641c\u72d7)<\/h3>\n<p>&#8220;Arama K\u00f6pe\u011fi&#8221; anlam\u0131na gelen Sogou, \u00f6zellikle son y\u0131llarda ciddi bir ivme yakalam\u0131\u015ft\u0131r. Bu ba\u015far\u0131s\u0131n\u0131n arkas\u0131ndaki en b\u00fcy\u00fck g\u00fc\u00e7, \u00c7in&#8217;in en pop\u00fcler s\u00fcper uygulamas\u0131 WeChat&#8217;in geli\u015ftiricisi olan Tencent taraf\u0131ndan desteklenmesidir.<\/p>\n<ul>\n<li><strong>Kullan\u0131m Al\u0131\u015fkanl\u0131\u011f\u0131:<\/strong> Sogou, WeChat ekosistemi i\u00e7erisindeki makaleleri ve resmi hesap g\u00f6nderilerini do\u011frudan arama sonu\u00e7lar\u0131nda listeleyebilir. Bu \u00f6zelli\u011fi sayesinde, sosyal medya trendlerini takip eden gen\u00e7 n\u00fcfus ve mobil kullan\u0131c\u0131lar aras\u0131nda olduk\u00e7a pop\u00fclerdir.<\/li>\n<\/ul>\n<h3>360 Search (Haosou &#8211; \u597d\u641c)<\/h3>\n<p>\u00c7in&#8217;in en b\u00fcy\u00fck siber g\u00fcvenlik \u015firketi Qihoo 360 taraf\u0131ndan kurulan 360 Search, pazar\u0131n ikinci b\u00fcy\u00fck oyuncusu konumundad\u0131r. Taray\u0131c\u0131lar\u0131n\u0131n varsay\u0131lan arama motoru olmas\u0131 sayesinde \u00f6zellikle masa\u00fcst\u00fc bilgisayarlarda y\u00fcksek bir pazar pay\u0131na sahiptir.<\/p>\n<ul>\n<li><strong>Kullan\u0131m Al\u0131\u015fkanl\u0131\u011f\u0131:<\/strong> Masa\u00fcst\u00fc kullan\u0131m\u0131n\u0131n yayg\u0131n oldu\u011fu kurumsal ofislerde ve B2B pazar\u0131nda \u00f6ne \u00e7\u0131kar.<\/li>\n<li><strong>Altyap\u0131 \u0130htiyac\u0131:<\/strong> G\u00fcvenlik odakl\u0131 bir \u015firket altyap\u0131s\u0131na sahip oldu\u011fu i\u00e7in, listeledi\u011fi web sitelerinin <a href=\"https:\/\/www.inetmar.com\/ssl-sertifikasi\/\" target=\"_blank\" rel=\"noopener\"><strong>SSL sertifikas\u0131<\/strong><\/a> sahip olmas\u0131na, g\u00fcvenilir kaynaklardan beslenmesine ve hi\u00e7bir \u015fekilde zararl\u0131 yaz\u0131l\u0131m bar\u0131nd\u0131rmamas\u0131na son derece dikkat eder.<\/li>\n<\/ul>\n<h3>Shenma (\u795e\u9a6c)<\/h3>\n<p>Shenma, Alibaba ve UC Web&#8217;in ortak giri\u015fimi olarak do\u011fmu\u015f, <strong>yaln\u0131zca mobil cihazlara<\/strong> hizmet veren spesifik bir platformdur. Masa\u00fcst\u00fc versiyonu bulunmaz.<\/p>\n<ul>\n<li><strong>Kullan\u0131m Al\u0131\u015fkanl\u0131\u011f\u0131:<\/strong> Do\u011frudan online al\u0131\u015fveri\u015f yapmak isteyen t\u00fcketiciler i\u00e7in tasarlanm\u0131\u015ft\u0131r. E-ticaret aramalar\u0131na, \u00fcr\u00fcn incelemelerine ve mobil uygulama entegrasyonlar\u0131na odaklan\u0131r. E\u011fer \u00c7in pazar\u0131nda \u00fcr\u00fcn satmay\u0131 planl\u0131yorsan\u0131z, web sitenizin m\u00fckemmel bir mobil tasar\u0131ma sahip olmas\u0131 \u015fartt\u0131r.<\/li>\n<\/ul>\n<h2>\u00c7in Arama Motorlar\u0131nda G\u00f6r\u00fcn\u00fcr Olmak \u0130\u00e7in Temel \u0130pu\u00e7lar\u0131<\/h2>\n<p>Bu devasa pazarda ba\u015far\u0131l\u0131 bir web sitesi kurgulamak i\u00e7in i\u00e7erik dilinden sunucu altyap\u0131s\u0131na kadar dikkat etmeniz gereken baz\u0131 teknik detaylar bulunmaktad\u0131r:<\/p>\n<ul>\n<li><strong>Do\u011fru Dil Kullan\u0131m\u0131:<\/strong> Web siteniz kusursuz bir <strong>Basitle\u015ftirilmi\u015f \u00c7ince<\/strong>\u00a0ile yaz\u0131lmal\u0131d\u0131r. Otomatik makine \u00e7evirileri, \u00c7in&#8217;deki kullan\u0131c\u0131lar taraf\u0131ndan an\u0131nda fark edilir ve sitenizin g\u00fcvenilirli\u011fini d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n<li><strong>ICP Lisans\u0131 Edinme:<\/strong> \u00c7in&#8217;de yasal olarak bir web sitesi yay\u0131nlamak i\u00e7in \u00c7in h\u00fck\u00fcmetinden bir ICP (Internet Content Provider) lisans\u0131 alman\u0131z gerekmektedir.<\/li>\n<li><strong>Mobil \u00d6ncelikli Yakla\u015f\u0131m:<\/strong> \u00c7in internet ekosistemi tamamen mobil cihazlar \u00fczerine kuruludur. Web projenizin her \u015feyden \u00f6nce ak\u0131ll\u0131 telefonlarda kusursuz bir deneyim sunmas\u0131 gerekir.<\/li>\n<\/ul>\n<p>\u00d6zetlemek gerekirse \u00c7in arama motorlar\u0131 ekosistemi d\u0131\u015far\u0131dan bak\u0131ld\u0131\u011f\u0131nda karma\u015f\u0131k g\u00f6r\u00fcnse de, Baidu&#8217;nun hakimiyetini, Sogou&#8217;nun sosyal g\u00fcc\u00fcn\u00fc ve Shenma&#8217;n\u0131n e-ticaret potansiyelini do\u011fru analiz eden markalar i\u00e7in e\u015fsiz f\u0131rsatlar sunar. \u00c7in pazar\u0131na giri\u015f yaparken, bat\u0131l\u0131 SEO al\u0131\u015fkanl\u0131klar\u0131n\u0131 bir kenara b\u0131rak\u0131p bu dinamiklere uyum sa\u011flamak ba\u015far\u0131ya giden en temel anahtard\u0131r.<\/p>\n<p><em>\u00c7in pazar\u0131na veya global pazarlara a\u00e7\u0131l\u0131rken web sitenizin ihtiya\u00e7 duydu\u011fu y\u00fcksek h\u0131z, kesintisiz uptime ve \u00fcst d\u00fczey g\u00fcvenlik i\u00e7in\u00a0<a href=\"https:\/\/www.inetmar.com\/hosting\/kurumsal-hosting\/\" target=\"_blank\" rel=\"noopener\">kurumsal hosting<\/a> ve <a href=\"https:\/\/www.inetmar.com\/sunucu\/\" target=\"_blank\" rel=\"noopener\">sunucu<\/a> \u00e7\u00f6z\u00fcmlerimizle hemen tan\u0131\u015f\u0131n.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcresel dijital pazarlama d\u00fcnyas\u0131nda kurallar \u00fclkeden \u00fclkeye de\u011fi\u015fiklik g\u00f6sterse de, s\u00f6z konusu \u00c7in oldu\u011funda oyunun kurallar\u0131 tamamen ba\u015ftan yaz\u0131l\u0131r. Bilinen en b\u00fcy\u00fck arama motoru olan Google&#8217;\u0131n \u00c7in pazar\u0131nda aktif olmamas\u0131 bu devasa \u00fclkede tamamen kendine&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":15650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-15614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/posts\/15614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/comments?post=15614"}],"version-history":[{"count":8,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/posts\/15614\/revisions"}],"predecessor-version":[{"id":15652,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/posts\/15614\/revisions\/15652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/media\/15650"}],"wp:attachment":[{"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/media?parent=15614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/categories?post=15614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inetmar.com\/blog\/wp-json\/wp\/v2\/tags?post=15614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}